The new sign, known as Piccadilly Lite, uses the latest in LED screen technology.

It offers brands the flexibility to advertise both short and long term.

• For just £15,000 you could have 6,720 x 30 second slots over a fourteen day cycle.

• You can book the sign for longer periods (up to 12 weeks at a time) for as much as 50% of the available broadcast time.

It gives you the freedom to mix and match brand, proposition and promotion.

You can use it to help launch the latest products, services, books or music.

You could also feature up and coming TV, shows and films using titles and messages.

Our graphics team can also help you digitise your message, let you approve it, and then upload it from just £1,500 per sequence.

This sign will not just be available to companies. With our LoveLite service anyone can send special greetings and messages to loved ones.

Perfect for an anniversary or birthday.